Marie Stopes International Organisation Nigeria (MSION) is a results-oriented Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.
MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.
The core responsibility of this post is to use your:
- initiative ￭ energy ￭ persistence ￭ results orientation
- drive ￭ integrity ￭ enthusiasm ￭ commitment to personal development
To further MSI’s partnership mission: enabling individuals to have children by choice not chance.
Reporting to the Director Marketing and Strategic Communications the Communications, Media and Training Manager will have the responsibility of ensuring managing mass media visibility for Marie Stopes International Organisation Nigeria (MSION), conduct media relations and Social and Behaviour Change Communication-Related Trainings at national, state and local government area levels. The post holder will facilitate positive media coverage, reportage and engagement for MSION and its operations in Nigeria in the creation, building and sustaining of media partnerships at all levels. The holder will facilitate the design and implement MSION’s social and behavioural change communications strategy to ensure significant increase in the uptake of MSION services. The holder will also conduct trainings and provide support in SBCC to MSION staff, units and departments, community, religious, professional and social groups and facilitate the implementation of robust referral mechanisms to MSION’s service delivery points. The holder will help to create and manage range of Social Media Platforms to promote interactions on MSION products and services among various target audience, especially the youth and constantly seek out new ways to actively provide clients and potential clients with new information on family planning and reproductive health, etc.,
Facilitate media engagements for MSION, use social media to create visibility for and promote MSION activities and operations in Nigeria. The holder will also lead in facilitating the development of media, marketing and SBCC communication-support materials, and tools as well as conduct relevant SBCC-related skills acquisition trainings for MSION staff and partners across the country.
The post holder will lead in the creation, building and sustaining of partnerships with the various levels of Government in Nigeria, donors and other key partners in the country through effective communication channels and approaches.
1. Effective use of the media to create visibility for and promote MSION operations and core values
- Lead on the formation of effective media partnerships within the development arena to increase the status and level of recognition for MSION’s work and mission and to influence the policy, practice and decision-makings by national, state and LGA key partners, donors and the NGO sector for a more media-enabling environment for delivery of sexual and reproductive health
- Ensure visibility and raise the profile of MSION among key stakeholders, including selected donors, partners, by organising and attending meetings and maintaining professional relationships with strategically placed individuals within target institutions.
- Create and support opportunities to highlight MSION policy messages and technical expertise to a wider audience through media channels and special events, linking with communications and clinical teams as required
- Monitor and report relevant international health and development policy developments.
- Build strong relationships with key policy makers and cooperating partners in order to influence policy change and place MSION in a strong position
- Develop and lead media strategies and initiatives in order to influence policy and budgetary outcomes among the main donor institutions, national working groups and government strategy
- Develop a media relations strategy that aligns MSION’s Strategic Plan with both the internal and external environments
- Regularly taking stock of the external environment through external stakeholder assessments and evaluations and allowing the results to help guide MSION’s annual business and strategic plans
- Lead in using the media to leverage on relationships with influential people to the benefit of the programme, such as in recognition or funding
- Develop a harmonized Communications agenda
- Regular means of communicating agenda and key messages using a variety of tools.
- Use of both MSI’s and external communication vehicles with the publication articles.
- Ensuring MSION’s activities are on MSI’s OpenDoor at least once monthly
- Engaging with the SRH industry and positioning ourselves as a leader
- Facilitate MSION media materials development workshops and trainings
- Train and provide SBCC and/or demand generation skills for MSION and local collaborating organisations and consultant
- Provide SBCC-related mentoring and coaching in media, material development and training areas
2. Project Management and implementation:
Design and implement MSION’s social and behavioural change communications strategy to ensure significant increase in the uptake of MSION services.
Activities might include a combination of:
- Designing BCC materials that promote uptake of MSION services
- Organising BCC events increase uptake of MSION services
- Providing training and support in BCC to community, religious, professional and social groups
- Providing training and support in BCC to Social Franchise public and private sector clinical teams
- Providing training and support in BCC to MSION’s Clinical and outreach teams
- Creating robust referral mechanisms to MSION’s service delivery points
- Implementing media campaigns using a broad range of electronic and media channels
- Creating a hotline/Call Centre where clients can access information about MSION’s services
- Create and manage range of Social Media Platforms to promote interactions on MSION products and services among various target audience, especially the youth
- Lead the development and implementation of MSION specific youth engagement strategy
- Be a focal point for all client communications and seek out new ways to actively provide clients and potential clients with new information
- Design campaigns to operate within an allocated project budget and monitor costs to ensure expenditure remains within budget
- Learn from and share best practices and innovations with other development partners
3. Monitoring and Evaluation:
- Development of technical guidelines for the design, implementation and evaluation of marketing and behavioural interventions
- Work closely with MSION’s M&E functions to ensure BCC outputs are measurable, efficient and demonstrate high impact
- Support MSION’s M&E function in development of plans and operations research that support and measures impact of quality SBCC interventions
4. Behaviour Change Communication Materials Development
- Identify the target audience, including influencers and behavioural determinants
- Develop, test and review print and electronic media materials including scripts, posters, leaflets, video/audio recordings and publications
5. Media, Communication Mobilization and Engagements
- Develop and maintain a network of journalists (for coverage and reportage), community- based organizations, groups, leaders and professional contacts including leading social groups, trade and market unions, religious and traditional leaders, researchers, scholars and practitioners in the field of SBCC
- Actively engage with members of this network to ensure promotion of family planning and MSION’s services in their agendas and seek out ways to work together to present an integrated package of services to potential clients
- Provide and implement recommendations for new areas of programming, and promote innovation in behavioural interventions and communications, e.g. new ways of engaging the communities, public facilities, formal and informal communities, private sector and media and use of information and communication technology
- Contribute to international and domestic meetings, workshops and conferences dealing with behavioural aspects of FP and maternal health programming
- Participate in and contribute to internal and external working groups and committees working on issues related to social and behavioural change, particularly cross-cutting areas like Advocacy, State Roll-out, M & E, and Gender, etc.
- Ensure MSION behavioural and communications efforts align with global donor trends g. USAID and other private donors.
- Ensure that all project SBCC documents, data, and other information required for program strategic planning and reporting are prepared and submitted on time and in compliance with donor requirements
7. Supervisory Responsibilities
- Supervise SBCC consultants, community mobilizers and short-term team members as necessary.
8. Reporting, Monitoring and Evaluation
- Collate monthly, quarterly and annual reports flowing from activities carried out in line with the task above
- Produce monthly factsheet and quarterly MSION Newsletter;
- Produce progress reports for the Line Manager on a regular basis
- Develop case studies, successes and promising practices for publishing on National and MSI media
- Develop media relationships and ensure MSION mention where relevant
- Facilitate distribution and sharing of materials and best practices across MSION.
- From time to time carry out any other duties as reasonably requested by line manager
- As a member of the senior managers, demonstrate a strong commitment to MSION mission and goals and encourage a similar commitment from all team members
- Ensure that a high level of communication is maintained with other MSION departments, as well as with external partners and MSI
- Encourage a positive culture, work environment and attitude among all team members
- From time to time represent the organisation at meetings, workshops, press conferences, or other forums
- From time to time carry out any other duties as reasonably requested by the line manager and/or management